John Frieda Violet Crush Shampoo Conditioner
Usually $28.00
Price checked today at 10:10 CT
If you are tired of your blonde hair turning that dull, brassy yellow just a few weeks after a salon visit, this set offers a way to reset the color at home.
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Our read on this product
Most purple shampoos feel like a gamble, where you either see no change or end up with a faint lavender tint. This set is different because it is formulated to be aggressive enough to actually shift the tone in a single wash, which makes the maintenance process feel like a quick correction rather than a weekly chore.
You will notice the pigment is quite concentrated, so the primary adjustment is learning how long to leave it on your hair. It is not a replacement for your daily moisturizing shampoo, but rather a targeted tool for when the yellow starts creeping back in. Using it sporadically keeps your blonde looking intentional and bright, effectively bridging the gap between expensive salon appointments.
When this isn't the right fit
- You have very porous or platinum hair, as highly pigmented purple products can sometimes grab too much color and leave a temporary violet cast.
- You are looking for a daily shampoo; this is a specialized treatment that can be drying if used every single time you wash.
Real-world notes
- The violet pigment is significantly more potent than many drugstore alternatives, meaning you see results almost immediately.
- It has a distinct, salon-like scent that lingers, which some find refreshing and others find strong.
- Frequent use requires a good deep conditioner, as the toning process can leave hair feeling slightly stripped.
Pick this up if you need a reliable way to neutralize brassiness at home without the trial-and-error common with less pigmented formulas.